Do You Need a Social Media Manager?

How to know it’s time to hand it over to the professionals.

Social media has taken the world by storm, and from Instagram to Facebook and Twitter, it’s a key tool businesses can no longer afford to ignore. But not giving your social media plan enough time or attention can be almost as bad as not having one at all.

You may be the most well-intentioned person on the planet, but if social media planning and strategy isn’t your forte or you don’t have the time, it may be time to hand it off to someone else—and that’s entirely okay.

Often, small businesses owners manage their social media themselves to save on cost. If you’re a social media buff who knows about messaging and SEO strategy, stays up on the trends, and can analyze your social performance and plan accordingly, then this is perfectly fine—if you have the time.

Social media isn’t just an on-the-side project you get to when you get to. It takes knowledge of your industry and business, research, talent for writing and engaging viewers, and lots of time. Time business owners don’t usually have. The good news is there are professionals who commit their time to understanding to creating great social content and strategy, and they love doing it!

Cost is often a main reason businesses don’t pass over their social media to an agency or individual, but the payoff can earn you way more in the long run. A good social media manager will make sure your social channels and content are working for you, making you more money down the road that will more than cover the expense. In fact, consumers who have had positive social media service engagements spend an average 30 percent more with those businesses annually.

So how do you know if it’s time to hire a social media professional to manage your accounts? If you find yourself fighting for time to get your posts out, that’s a key indicator. But if you find your posts aren’t performing well, you have a difficult time strategizing, or if maintaining a carefully strategized, consistent plan isn’t happening for you, then it’s time to save yourself some time and some stress, and hire someone.

Rocket Fish Digital can help you form a strategy for success, so you can get your social media working for you and find the right people to take over the reigns. Reach out and schedule a meeting to see how we can get your social strategy off the ground and set you up for success.