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Do Keywords Matter?

How keywords boost your SEO and attract customers.

Keywords get a lot of attention these days when it comes to digital marketing, but are they really that important? Absolutely!

Think about how many times a day you type a word or phrase into a search engine looking for a result. If you’re anything like us, it’s a lot. Now imagine everyone in the world who uses the internet doing the same. That’s a lot of potential hits and customers for your website and content, but if you haven’t researched and strategized your keywords, you’re not going to get noticed.

Most of us know what general keywords apply to our products or services, but it’s worth going a step further. Ask yourself what audience you want to attract, and then what they may be searching for. Brainstorm a list of words and phrases that describe your product and company, then use a keyword research tool to determine which keywords are going to get you more hits. This process will also help you understand how your target market describes your products or services.

When it comes to keywords, don’t just stick with general words. Target very specific queries that are more likely to click on your link by using long-tail keywords—more specific keyword phrases that customers use when they are actively searching for a specific thing. Long-tail keyword searches have a click-through rate that is three to five percent higher than generic searches.

Be careful how you use keywords however, simply packing your content or page with unrelated keywords will hurt your search placement in the end. Choose keywords that are targeted towards what you provide or your content, and place them strategically throughout your body, text, title and meta description.

And that’s where your research and efforts give results. Landing on the first page of search results is likely to bring way more traffic to your site. In fact, on the first page of a Google search, the first five organic results account for 67.6 percent of all clicks.

Ready to get your keyword and SEO strategy working for you? We’re here to help. Reach out to Rocket Fish Digital today, and let us help you plan for success.

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