SEO: How to Get Found in an Online World
Build your SEO strategy and attract more visits.
By Abigail Thorpe
In today’s digital world, people are turning to online searches more than ever to discover businesses, content and products or services. This means not only do you need a good website and online presence—you need an SEO strategy that gets you found, and keeps your business at the top of any search.
The first thing you should focus on when it comes to SEO are keywords—they’re incredibly important for website and content placement. Use relevant keywords for titles, headlines, tags and meta descriptions. Do your research to see what terms are most often searched, and include keywords that appeal to your target audience, and will get high rankings on search engines—but keep it simple. Too many keywords can be as bad as not having any.
If your business is location specific—meaning you want to attract customers based on your location—keep this in mind for keywords. Get listed on local search directories to help drive your relevance and online presence. It may not seem a big deal, but a major part of building your SEO presence is making sure all of your business info is consistent across listings—even down to if you abbreviate street. If phone numbers, addresses or business names are even slightly different, search engines will treat them as separate businesses, decreasing your search engine ranking.
Linking to your own content is important to help drive traffic to your site, but it’s also important to link out to other content—called backlinking. It’s a way of building reliability, and can go a long way in building your ranking.
Finally, keep it simple (this applies to URLs as well—long, complicated ones won’t go over well with search engines), and keep your content and approach unique and fresh, even while focusing on often searched keywords. Track your results, and always stay up to date with what’s going on in the world of SEO—it’s constantly changing.
Mastering SEO does take some time, research and patience. You don’t have to go it alone, however. Now that you know some of the steps to getting started, let the Rocket Fish Digital team know how we can help you boost your online rankings to get you to the top of the page.