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Keep it Current: How to Make Your Digital Presence Count

Update your website to drive traffic and increase customer engagement.

By Abigail Thorpe

Ever stumbled upon a website that took forever to load, was painfully outdated or didn’t have any of the information you needed? Chances are you didn’t stay there long. It only takes about 50 milliseconds for someone to form an opinion about your website—and that opinion will influence whether he or she stays or not.

Some key reasons customers leave a website or won’t return? It’s not memorable, it doesn’t reflect the brand, it’s outdated, it’s unattractive, or it’s slow. Most of these issues can be resolved by doing one thing: Updating your website and digital presence, and keeping it updated.

To retain current clients and attract new ones, your business needs to have an updated, eye catching website optimized for mobile, but you can’t just stop there. It’s essential you keep your digital presence updated as your business grows and changes.

In addition to keeping your digital appearance fresh and on brand, it’s important to include fresh content on a regular basis to target customers, drive more traffic, and create a good first impression. If you don’t look like an expert in your industry, people aren’t going to want to stay.

Having outdated—or limited—information when it comes to hours, address, contact information and business policies will make people mistrust your site, and your business. This extends to security. Regular updates are crucial for protecting your customers’ information. Especially if you operate an online store, make sure your technology and operating system are up to date and fully secure.

After a bad experience, 88 percent of online customers are less likely to return to a website. Make sure that’s not you. Need help evaluating your online presence and making some much needed updates? Rocket Fish Digital has got your back. Reach out and let us know how we can help.

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