New Year, New Perspective
Set your business and marketing expectations for a successful year. By Abigail Thorpe The new year is here, and we’re all taking one big...
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Dec 18, 20203 min read
What to Do When a Negative Review Hits
How to handle a bad review and turn it into a positive for your business. By Abigail Thorpe It’s happened to every business owner, that...
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Dec 4, 20202 min read
This is the Month to Support a Nonprofit!
Give back to your community and drive business. By Abigail Thorpe Giving Tuesday has just passed, and for many, the month of December...
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Nov 30, 20202 min read
How to Market for the Holidays
Tips and tricks for making the most of the season. By Abigail Thorpe This past Friday and Saturday marked two of the biggest shopping...
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Nov 20, 20202 min read
Create Your Own Business Podcast
Market your business by becoming the go-to authority. By Abigail Thorpe We’ve talked about the marketing possibilities of podcasts and...
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Oct 16, 20202 min read
Using Podcasts to Reach Customers
How advertising on podcasts can help your business.
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Oct 2, 20202 min read
The Latest in Marketing: Podcasts
Why podcasting should be a part of your marketing plan.
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Sep 11, 20202 min read
Optimize Your Marketing Strategy for Tourism
By Abigail Thorpe The tourism industry is a giant moneymaker—$3.1 trillion each year, to be exact—which means it should be an important...
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Sep 3, 20202 min read
Demand for Online Shopping Options Continues
By Abigail Thorpe Before COVID-19, malls were beginning a slow decline. Now, they feel like a relic from the past. Alongside the many...
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Aug 28, 20202 min read
SEO: How to Get Found in an Online World
Build your SEO strategy and attract more visits. By Abigail Thorpe In today’s digital world, people are turning to online searches more...
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Aug 21, 20202 min read
Partnership Marketing: How to Make it Work for Your Business
Seek out local partnerships and grow your business. By Abigail Thorpe Often when starting a business it’s easy to feel like a one man...
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Aug 14, 20202 min read
How to Create Effective Email Marketing
Design campaigns that stand out and get noticed. By Abigail Thorpe Over 293 billion emails are sent and received every day. So how do you...
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Aug 7, 20202 min read
Keep it Current: How to Make Your Digital Presence Count
Update your website to drive traffic and increase customer engagement. By Abigail Thorpe Ever stumbled upon a website that took forever...
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Jul 31, 20202 min read
Referrals, Reviews and Networking
The importance of connecting with your community. By Abigail Thorpe Paid advertising has its uses, but there are other marketing...
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Jul 24, 20202 min read
Photography: Why It’s Essential to Successful Marketing
Align your visuals with your brand. By Abigail Thorpe Marketing starts with creating a unique, distinct, and memorable brand. Without a...
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Jul 17, 20202 min read
Out of Home Marketing
Reach your audience in their everyday. By Abigail Thorpe Thanks to COVID, we may all be spending a bit more time at home than is typical,...
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Jul 10, 20202 min read
Emotionally Driven Marketing
Creating ads and content with a message By Abigail Thorpe Imagine an ad message that’s stuck with you, where you’ve almost subconsciously...
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Jul 2, 20202 min read
How to Compete During COVID
Making the most of your digital toolbag By Abigail Thorpe If COVID has taught us anything, it’s that we have to reimagine the way we do...
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Jun 26, 20202 min read
How to Get Social: Which Platforms Should You Focus On?
Target your audience and market your brand with the right social media. By Abigail Thorpe Facebook and Instagram might be the giants of...
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Jun 19, 20202 min read
Facebook: The King of Social
How to leverage social media for marketing your business. By Abigail Thorpe Instagram may be growing fast, but Facebook remains the most...
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