The Age of Instagram
How to leverage social media as a marketing tool. By Abigail Thorpe Instagram launched in 2010, and just 10 years later it has one...
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Jun 5, 20202 min read
The King of Content: Local
Local content is essential to reaching local markets. By Abigail Thorpe If content is king, then local content is the king’s right hand....
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May 29, 20202 min read
How to Make Ecommerce Work for You
Leverage online sales to grow your business. By Abigail Thorpe Taking your business online can be a lot more simple and affordable than...
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May 22, 20202 min read
Mobile and Marketing
How to reach people in the age of smartphones and tablets. By Abigail Thorpe The future of marketing isn’t mobile—it’s the present. Walk...
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May 15, 20202 min read
From Brick and Mortar to Online
How to make the transition from selling in-store to selling online. By Abigail Thorpe If current times have proven anything to business...
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May 8, 20202 min read
Is It Time to Go Online?
How to know if your business should make the transition from brick and mortar to online. By Abigail Thorpe The vast majority of shoppers...
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May 1, 20202 min read
Take Your Business Online
Is online really going to outpace brick and mortar? By Abigail Thorpe If the COVID-19 crisis has taught small businesses anything, it’s...
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Apr 24, 20202 min read
How to Connect with Customers
Customer experience is often determined by how customers connect with your brand. Abigail Thorpe A new study by Walker predicts customer...
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Apr 17, 20202 min read
Does Marketing Really Matter?
Marketing isn’t dying, and here’s why. By Abigail Thorpe In a business world with increasing artificial intelligence and mega-giants like...
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Apr 10, 20202 min read
Customer Experience Matters
Personalize your communications and marketing strategy By Abigail Thorpe Think about the marketing emails that inundate your inbox. Odds...
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Apr 3, 20202 min read
Marketing in Our Times: Reaching People Where They Are
By Abigail Thorpe Formulating your marketing strategy to reach people right where they are can mean many things. From offering products...
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Mar 27, 20202 min read
Visual Design Matters in Attracting Business
Make your website pop with eye-catching design. By Abigail Thorpe We've talked in previous posts about SEO and its importance when...
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Mar 20, 20202 min read
Content Marketing: How to Grow Your Brand
Abigail Thorpe Content is an essential part of your marketing plan, and it costs 62 percent less than most traditional marketing methods....
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Mar 13, 20202 min read
Why Website Design Matters
It’s more than just a pretty page Abigail Thorpe Websites are standard issue for most businesses nowadays—you’d be hard put to find a...
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Mar 6, 20202 min read
How Reviews are Driving Consumer Choices
Do the stars really matter? By Abigail Thorpe Think back to the last time you were looking for a new restaurant or considered purchasing...
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Feb 28, 20202 min read
The Rise of Niche Print Media
“Print media is dead…” we’ve all heard these words repeatedly over the past several years, and in some ways, it’s true.
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Feb 21, 20202 min read
Social Media Marketing
Take a look around you. Odds are at least half the people in the room are looking at their phone or computer. How many of those screens...
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Feb 14, 20202 min read
Email Marketing
Not Even Close to Dying By Abigail Thorpe When Ray Tomlinson sent the first email in 1971, he set the stage for technological innovation...
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Feb 11, 20202 min read
YouTube: The Power of Video Marketing
By Abigail Thorpe Usually when we think of search engine optimization and building an online presence, our thoughts fly to one entity:...
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Feb 5, 20202 min read
Guerilla Marketing
Making the unexpected work for you By Abigail Thorpe Imagine a giant life-sized melting popsicle on the streets of New York. You’d...
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